MY ROLE
OmniSci is a breakthrough analytics platform originating from research at MIT. Harnessing the massive parallelism of modern CPU and GPU hardware, OmniSci allows users to interactively query, visualize, and power data science workflows over billions of records.
RESPONSIBILITIES
• Guided the development of a concise full media package
• Helped redesigned the website on a team of five
• Developed motion design and new media projects for marketing and internal software usage
• Built technical diagrams based on engineering specifications
For additional examples beyond this page please review the OmniSci website at: https://www.omnisci.com
Often presentations or the website would need diagram features. For diagram projects, I sat down with a technical specialist and drew out their ideas. Sometimes folks came with a very vague idea in their head, and I assisted in picking apart how to make these concepts visual. We either started with their napkin sketch or mine, as a jumping-off point.
Here are webpages I personally designed using Sketch for layout, Adobe Photoshop for photo manipulation and Adobe Illustrator for iconography. I helped design this website on a team of five. For more examples please review the website at: https://www.omnisci.com
Color Palette
Orginaly, the color palette consisted of one hue of blue and a yellow accent. I expanded upon this palette, based on the companies desire to add more vibrance in presentations. The new palette maintained primarily shades of blue and teal for a friendly seriousness. Accents of bright hues were intergrated as secondary colors.
Header Design:
I defined several vibrant gradients to be paired with our geometric line motif. I used gradients for photography enhancements as well. However, I have found gradients must only serve to enhance the design, not to make it abstract. Over use of gradients unnecessarily wash out a design and appear overcomplicated. Gradients should be used with specific intent.
Motif Design:
I developed this geometric line motif. It is meant to be used as a background element within layouts. The motif represents data information moving into ordered systems. This type of patterning can be used as a jumping off point for various stylistic needs.
Motif Design::
OmniSci imagery varies between intimate and expansive shots, with an emphasis on still lives and lifestyle photography.
Iconography Design:
I designed all of OnmiSci’s iconography and product logos. Icons have nearly no overlapping colors with negative space framing individual shapes. Shapes are bold with sharp corners and distinct curves.
Iconography Design:
Much of the terminology used within the OmniSci community is highly technical and code-based. I designed these icons through a detailed process of reviewing the meaning behind each concept and then creating an abstract oversimplification.
-We went through a process of selected four different styles and testing how this imagery worked on mock-webpages. The marketing team selected this style and I versioned each icon off of the base concept.
PROJECT INSIGHTS & IDEATION
In communication with the whole department at large, I partnered with two project managers, a front end programmer, another lead designer and two contract design organizations. Through market research into customer behaviors and motivations, we uncovered insights and translated concepts into features.
STRATEGY EXPERIENCE
I created brand guidelines, frameworks and prototypes to share the company vision, design principles and content strategy. Strategizing has always been about identifying the scope and defining what routes are possible. I drove decision making to be solidified with rapid idea generation with careful organization in aligning concepts.
PLANNING & SCOPE DEFINITION
I defined the product with my project manager partners. I considered goals, reviewed competitors strategies and balanced business goals. I prioritized and negotiated features for launch and beyond.
Presentations for OmniSci to showcase at events all over the world.
In accordance with the terms of my non-disclosure agreement, I have refrained from including sensitive or confidential information. It’s important to note that the contents of this portfolio example are derived and based on my professional experiences with the company; however, they may not necessarily represent the official stance or opinions of the organization.