My logo design skills are centered on creating strong, bold, and memorable logos that have the power to stand out and be recognized at any size and distance. I approach logo design with meticulous attention to detail, ensuring that each logo is not just visually appealing but also thoughtfully crafted to convey the essence of the brand it represents.
My process begins with extensive research into iconography and typography associations, enabling me to make informed design choices that resonate with the target audience. I believe in the power of simplicity in design, and I work diligently to distill complex brand messages into the simplest, most impactful visual elements. This approach ensures that the logos I create are not only visually pleasing but also communicate a brand’s identity effectively, leaving a lasting impression and fostering instant recognition. My commitment to delivering strong, visually compelling logo designs reflects my dedication to helping brands make a memorable mark in their respective industries.
Dream Factory Metal Works
Flora Photo
During my time designing a logo for Athena Health’s Care Coordination brand, I was tasked with developing a comprehensive style guide that would effectively represent their network of over 160,000 providers. The design process for Athena Health’s Care Coordination logo involved a thoughtful exploration of their brand values and the essence of efficient healthcare collaboration. I began by conducting in-depth research into their services and target audience, ensuring that the logo would resonate with both providers and patients. From there, I sketched out numerous ideas and refined them into the three distinct concepts. Each concept was carefully crafted to convey the notion of simplified coordination and harmonious teamwork.
I then embarked on the mock-up phase, experimenting with various color palettes, typography styles, and visual elements to ensure versatility across different formats and mediums. Through iterations and feedback, I fine-tuned the designs to encapsulate the spirit of Athena Health’s mission in the field of care coordination.
MY ROLE
-Branding Design
-Photo editing
-Content selections and structuring
-Design of promotional material samples
